Jonathan Briggs is a proffessor in ecommerce at Kingston University in London. He has been investigating the last ten years and make predictions for the next ten.
This particular afternoon he came til Hyper Island to talk about how interactive media will change the digital media business in Sweden and the rest of the world.
He talked about how more and more people are using their cellphones to visit internet sites but most of all he talked about google .
Google know more about your customers than you do.
We have to take Google seriously. We have to start looking at what people search on Google for.
You must design for customers.
After the speech the audience got to ask some questiones. The first one was 'Do you like google?'
I think they are very clever. I guess I admire them but they also scare me
'Is there a new potential Google on your radar?'
Yahoo, Jonathan Briggs answered without a doubt. And maybe facebook.
But google will meet this threat by making social networking a part of their sites.
